JASMINE FERRES

Creative Wellbeing Executive Coach

Educational background:

  • Harvard Business School, Senior Management Program (Omni U)

  • BAL, Neuroscience Advanced Coaching Certificate

  • CTI, Certified Professional Co-active Coach

  • RMIT University, First Class Honors in Business Administration

  • RMIT University, Bachelor of Sociology

Sample client organizations:

  • Apple

  • Sony Music

  • Wieden & Kennedy

  • MTV

  • Google

  • PMC (Variety, RollingStone)

  • Paramount Pictures

Scroll down to read recent client testimonials

Known for her strong instincts, Jasmine understands and strengthens the unique talents of each person she works with. Her expertise is in cultivating a mindful approach to how we lead, building awareness and intention for who we are ‘being’ amongst all of the ‘doing’.  She works with leaders in the creative industries, to help them lead with the fullness of their humanity, to unlearn what no longer serves us, to understand our own identity and power and create cultures of belonging. Her coaching is informed by a strong background in Neuroscience, Psychology, Mindfulness and Inclusive Leadership.

Coaching Experience

Jasmine has over 20 years experience as a coach working with clients in the media, film, music and Ad space. She is part of Apples Internal Executive Coaching program and enjoys working with clients from diverse backgrounds and cultures. She is certified by the International Coaching Federation with accreditation in co-active and neuroscience techniques. As a founder of Tosha, Jasmine also leads and mentors a team of coaches who work within the creative industries.

Coaching Style

By using provocative questions, Jasmine challenges her clients self limiting assumptions or blind spots and opens their perspectives to new ways of thinking and acting. Through the use of innovative tools, she develops a compelling vision of the future, producing high impact and sustainable changes. She adapts her expertise to each person and their stage of development as a leader and creator. She is described as having an open-minded, calm, and focused approach.

Life Before Coaching

Jasmine has 15 years experience working as an Executive in Global companies across Australia, Asia, London and the USA.  She built creative cultures across multiple regions and offices and had a key role in shaping company vision and talent strategy. She also created and facilitated the Global Leadership Program for the Executive Team behind Apple's Advertising.

More about Jasmine

Jasmine has travelled extensively and is an avid lover of the outdoors with a passion for hiking in the mountains, kayaking the rivers and swimming in the open water. She has completed Yoga teacher training and is a Mindfulness Based Stress Reduction practitioner. Jasmine is a mother to Koa 4 yrs old and wife to Gonzalo who together form a bilingual and multicultural family, living in Sydney, Australia and working with clients across the globe.

Testimonials

  • “Working with Jasmine provided an opportunity to discover more about myself and how I want to show up for others. I now see more clearly how my actions or inactions impact others, set the team tone, and shape a space for collective growth. Jasmine was the ideal coach for me, she struck the perfect balance with her kind, thoughtful approach to each and every conversation. She offered space for me to navigate challenges while drawing on her vast experience to guide me constructively, presenting solutions and perspectives I hadn't considered. Her ability to harmonize these elements is a testament to her depth of knowledge and experience. I’m grateful for the many insights she shared with me and the growth she supported throughout the process.”

    BRAD HOCHBERG, FOUNDER | THE REFINERY

  • "Without coaching, the last few months would have been overwhelming. Jasmine has a calming way about guiding you to understand how to manage the maze of work and life. You’lllove her.”

    SALAM DARWAZA, EXECUTIVE PRODUCER | GOOGLE

  • “Jasmines depth of knowledge, intelligence and compassion makes her an invaluable coach and someone to whom I will be eternally grateful. Over the course of our work together I learned so much about the importance of self-reflection, ways to become a more thoughtful, open and therefore better leader while always staying true to myself and my values.”

    CLAUDIA ELLER, EIC, VARIETY MAGAZINE | PMC

  • "Coaching with Jasmine is energizing & transformational. She excels at withholding judgement, creating an open place for dialogue, honesty, trust, exploration, and growth. I am in awe of her ability to select the right tools and deftly guide me through processes that enable change. The positive energy I get from each session is remarkable”

    DEBBIE NEVEU, SVP GLOBAL TRANSFORMATION & BUSINESS IMPROVEMENT, WHIP MEDIA 

  • "Working with Jasmine was a valuable experience in helping me identify what I want next for my career. She helped me to gain insight into my personality, work style, passions and motivations that have already benefited me in creating a roadmap for my future.” 

    JENNIFER ST CLAIR, SENIOR VICE PRESIDENT, COMMUNICATIONS, COMPLEX NETWORKS 

  • Jasmine embodies that intangible quality of just getting people – any spectrum of personality or level on the totem pole, she has a way of putting people at ease and getting them to open up and engage. I have had the pleasure in partaking in Jasmine’s Management Labs at my previous role at Media Arts Lab, and now in coaching sessions here at Beats. She not only helps me navigate work issues, but also helps me take a more honest look at myself and what I can do to push forward and achieve my goals. I leave every session inspired, motivated, and in awe of her talents. 

    KAREN HODGES HEAD OF BRAND DESIGN STUDIO, BEATS BY DRE / APPLE INC.